It’s no longer adequate to just have a web presence. Now companies are demanding a ‘website that works’. Because of this there has been a rise in the need for redesigning websites that are not providing the business results required.
Below are 7 steps to make sure that your web site redesign is a real success:
1. Ask a group of your best customers how easy your site is to use. What would they like to see added to it or altered. This sort of feedback is a helpful aid to improving the ease of use of the site.
2. Start planning your search engine optimisation (SEO) approach, as early as possible. Don’t fall into the trap of creating a pretty site and then your SEO consultant says that you have to begin again from scratch. The first step is researching keywords that you want to aim for, and then build the site with them in mind.
3. Research has shown that many visitors will decide on how expert your site is in about 5 seconds. A business website needs a professional appearance so use a professional graphic design agency to get the desired feel. This is one of the most vital things that you do to revamp your web site.
4. Think about integrating social media into your web site. Do you have a YouTube channel, a Twitter account or a company Facebook profile? Many businesses are discovering that they are an excellent source of extra visitors to their website. Once you have set up the accounts, ensure that the social media icons are prominently displayed on your website.
5. Testimonials are one of the most convincing ways of persuading wary potential customers that you are a good company to do business with. Ensure that your testimonials feature prominently on the site.
6. Use multimedia. Using easy to read text is important for your site. But having content accessible in other media has a number of benefits. Some people like to watch video, while others prefer to watch pictures. Good quality photos, audio and video are now easier than ever to put on your site. Do not miss out on this opportunity.
7. Blogging is one of the simplest ways to update your site with the latest information and breaking events in your company. The search engines love sites that are regularly updated so consider using blogging as a marketing strategy to get more visitors to your web site.
Bird and Co Creative carry out web design in Birmingham, and can help you redesign your website. They can provide local companies a free website consultation, to help you achieve your online business goals.
Tags: design, graphic design, redesign, social media, website
Tags: design, graphic design, redesign, social media, website